Earthly’s journey began with a simple yet profound realization: the products we use on our skin and hair should work in harmony with our bodies, not against them. Shivansh, our founder, struggled to find skincare solutions that wouldn’t clog pores or trigger breakouts and haircare products that wouldn’t lead to hair fall. Frustrated by the lack of safe, natural options in the market, he turned to a time-tested remedy from his childhood—his mother’s homemade shampoo, a blend of amla, shikakai, and reetha. This traditional formulation, rooted in the wisdom of nature, worked wonders, leaving hair strong, healthy, and vibrant without any harmful side effects.

Inspired by this discovery, Shivansh saw an opportunity to share this natural goodness with the world. He refined his mother’s recipe, combining age-old ingredients with modern innovation to create Earthly’s first product—a gentle, effective shampoo that marked the beginning of our brand. From that single product, Earthly has grown into a range of skin and hair care solutions, all designed with one goal: to provide clean, natural, and high-performing products that you can trust.

Our commitment goes beyond creating products. At Earthly, we’re driven by a passion for sustainability, transparency, and care. Every ingredient we use is carefully selected for its efficacy and safety, ensuring that our formulations are free from harmful chemicals and kind to both your body and the planet. We believe that beauty should never come at the cost of health, and we’re here to redefine self-care with products that are as gentle as they are effective.

Join us on this journey to embrace the beauty of nature. With Earthly, you’re not just choosing products—you’re choosing a lifestyle rooted in care, authenticity, and the timeless wisdom of the earth.